What to expect

This online session looks at why it is hard to know what to change while searching for product-market fit. It covers three layers: reading market signals to decide who to serve and when to pivot, using product analytics to see how customers use the product, and making infrastructure decisions that support growth without unnecessary complexity. The organizers promise a practical framework for each layer and a simple diagnostic for working out whether your biggest problem is the market, the product, or the tech.

Who should attend

Neither event page names a target audience directly, but the content is written for founders working toward product-market fit, and the speaker bio points to SaaS founders in particular. The registration form asks for your stage, from idea stage through Seed+, and also has options for investors, mentors, corporate executives, and government or university representatives.

Agenda and speakers

No timed agenda is published. The stated learning objectives are:

  • Which market signals reveal your best customers and when to pivot
  • How to use product analytics to understand actual customer behavior
  • Which metrics matter at your stage and which can wait
  • How to make infrastructure choices without added complexity
  • How to run a diagnostic on your main problem

The listed speakers are Jonathan Greechan, Co-Founder and CIO at Founder Institute and GP at Founder Capital, and Carlos Ignacio Sanabria, Partnerships Manager at Designli, who works with SaaS founders on development strategy and roadmaps. Founder Institute and Designli both appear on the Meetup page as sponsors or sponsor offers.

How to join online

The Meetup page lists 12:00 PM with no time zone. The Founder Institute page lists 9:00 am to 10:00 am, also with no time zone named, so check the time on your confirmation. Neither page states a price.

How to register

The Meetup page says to RSVP through Founder Institute to get your link. The form asks for your name, email, stage or role, and how you heard about the Founder Institute. You can also see the listing on Meetup.