What to expect
This is a two-hour morning working session from the Marketing & Growth Community of Interest at the Northern Virginia Technology Council (NVTC), which describes itself as the association for the technology community in Northern Virginia. The focus is on using AI to produce measurable business results, not only to save time. The format is interactive breakout labs with peer discussion, and NVTC says attendees should leave with practical frameworks they can apply. The title mentions 2027, but the event itself is on December 10, 2026.
Who should attend
NVTC aims this session at marketing, communications, and sales leaders. If you are a founder who still runs go-to-market yourself, the small groups offer a way to compare notes with people doing the same work at other regional tech companies.
Agenda and speakers
The session runs from 8:30 AM to 10:30 AM. Each lab is limited to 15 to 20 participants. No speakers are named yet; the page refers to industry experts and moderators.
- Lab 1: AI for Revenue Impact. Using AI to drive revenue, grow pipeline, and increase customer value.
- Lab 2: AI-Augmented Sales Team. Using AI for prospecting, personalization, and deal strategy while keeping human relationships at the center.
- Lab 3: Earned Media in the Age of AI. How earned media builds visibility and credibility in AI-driven search, and how to align PR and marketing.
Venue and access
Fairfax Square III, 1st Floor Community Space, 8045 Leesburg Pike, Tysons, VA 22182.
How to register
Seats are limited, and NVTC asks attendees to register to reserve a preferred lab. The form lists member tickets as complimentary and general tickets at a standard price, so check the general price at registration. Register through NVTC.